Before we begin.

I have been working independently with companies, entrepreneurs, and executives since 2003. I learned my craft at agencies like Jung von Matt. However, what I've learned since then is far more important: the task a client brings to me is surprisingly often not the one that ultimately needs to be solved.

That's precisely what interests me: finding out what truly makes the difference. Sometimes it's positioning, sometimes the brand or communication. Sometimes it's a decision, one's own demeanor, or an idea that hasn't been fully developed.

Therefore, I don't offer advice from a safe distance. I ask questions, offer constructive criticism, collaborate on development, open doors, and stay involved even when things get personal. This requires mutual respect, trust, and the ability to disagree.

Because in the end, I'm not interested in how good a strategy looks on paper. I'm interested in what comes out of it.